THE BLOG

Three cheers for 21 drops!

What a great weekend! The team behind 21 drops, Cary Caster and Amy Ilyse Rosenthal, was in store Saturday afternoon to launch their line of aromatherapy oils. Attendees were treated to complimentary personal aromatherapy consultations and were able to sample each of the blends from the line. Mauro Cafe provided guests with delicious passed hors de'ouvres, prosecco, and smoothies.

Aromatherapy is the practice of using essential oils for their curative properties. Showing each of the different 21 drops, these gals proved everyone needs at least one of their scents: from 01 Invigorate to 11 De-Stress to 09 Focus. After this weekend, you know you need their Weekender trio, complete with 06 Passion, 18 Sleep, and 04 Hangover.

This duo even created a custom blend strictly for Angelenos, CARma Relief, responding to the anxiety, fatigue, and anger that stems from the cursed life of the commuter. Between the cedarwood, bergamot mint, spikenard, and roman chamomile, there's enough aromatherapy to make anyone decompress into relaxation. We only have five more of this limited edition blend, so be sure to call to get yours ASAP - 323.651.0239.

We're so happy to have 21 drops available in store in Apothia at Fred Segal Melrose; stop in today to try it yourself! Or click here to view the entire line on the web.

Manny Pacquiao Meets RONROBINSON

  

World-class boxing champion and Fighter of the Decade  Manny “Pacman” Pacquiao met with Ron Robinson yesterday to discuss the details of the launch of his very own signature men’s fragrance, MP8, at the RONROBINSON | Fred Segal store on Melrose Avenue on April 30.  “MP8” stands for the unprecedented eight world boxing titles held by Manny in eight different weight divisions to date.

Manny described MP8 as a refreshing yet powerful scent which imbues the individual with confidence and coolness under pressure – the same traits which have made Manny Pacquiao into one of the most beloved and respected boxers of all time. A true champion in and out the ring Pacquiao and MP8, “The Scent of the Champion" is not just about a champion boxer but an expression of one's good-natured spirit. MP8 is a complex fragrance for the masculine, modern man.

Manny,  will be signing bottles of his new to be launched mens fragrance, which he developed with Neal Harris of Harris Fragrances and Chris  Buccellato of Custom Essences.   Signed bottles will be available online soon.

APOTHIA Japan

APOTHIA hits Japan! 

Recently, Reijin Fukao of APOTHIA Japan, made a circuit of 11 shops in 6 cities across Japan, introducing sales associates to our unique and exclusive APOTHIA products.  Cities included Fukuoka, Hiroshima, Osaka, Kobe, Kyoto, and Nagoya.

The London Times Loves Casa Diffusers!

The London Times - Financial Times - How to Spend It section recently did a feature on our Casa Diffusers. Writer Karen Wheeler proclaims "The Casa Diffuser not only captures the elusive fragrance of white (Casablanca) lily, but it looks good too."  See the entire article here.

Sparkly, Youthful, Cooler-Than-Thou

Colleen Williams (writer for The Gloss) had some really inspiring things to say about our IF perfume. "While Apothia’s “IF” is supposed to tell the story of girl on the precipice of life, spontaneity, what-will-happen-next, etc., I just keep thinking of Janet Jackson’s “If.” ... The fact of the matter is, the fragrance ...is really bright, a smattering of white flowers. It’s clean, but floral, and just a bit citrusy. It smells like a smart girl’s going out perfume for a Friday night – sparkly, youthful, cooler-than-thou. I find the dry-down to be timeless and elegant, so don’t let the first spritz fool you." See the whole article here!