On Sept 8th 2011 at FNO LA , it seemed like all of LA’s fashion insiders, trend setters and fans came out in force and in style to celebrate our third year of hosting this global fashion extravaganza at RON ROBINSON l Fred Segal Melrose!
This was the biggest night so far with lots of celebrity guests, designers, musicians and artist coming to support the talented LA fashion community.
Guests were dressed up and ready to shop, have fun, mix and mingle with the fashion elite making in store appearances.
A big THANK YOU to Kimora Lee Simmons, our most fabulous Fashion Host for this stellar evening! Kimora was an exuberant and generous host taking to time meet her fans and the LA designers launching their Fall collections at FNO LA. She tried on our exclusive Beats by Dre for RON ROBINSON headphones, modeled some Drennon Designs bracelets, ordered custom key necklaces from Caitlin Crosby of The Giving Keys, sampled some APOTHIA fragrances, tested the new Glamour color from KISSABLE COUTURE, checked out the new collections from LA MINIATURA and DIRTEE HOLLYWOOD. Everyone so enjoyed her electric energy and expert fashion tips!
In StylObjects, our design shop, Caitlin Crosby, singer, actor, and founder of The Giving Keys introduced her “pay it forward “ key necklaces with inspirational words and profits going to support homeless families. FNO LA shoppers ordered custom keys on site that were handmade while they waited.
Sally Drennon highlighted her fall 2011 collection of Drennon Designs. Her original, one of a kind jewelry and objets are distinctive, desirable and available exclusively at RONROBINSON. Sally is well known in the LA design and fashion world, so many of her fans stopped in to shop and collect many of her most unique pieces.
Our LIFESIZE kids department was thrilled to host Jeffrey Sebelia of La Miniatura for the evening. The LA based designer, winner of Project Runway's third season, was in store debuting his LA MINIATURA line. His son and actor Mason Cook modeled looks from the fall 2011 collection. Excited shoppers enjoyed receiving a custom gift bag specially designed for FNO LA.
Our sportswear department featured photographer/director Patrick Hoelck, who collaborated with LA based t-shirt line Dirtee Hollywood for their fall 2011 artist collection. DH also designed special FNO LA t-shirts for men and women. Patrick signed copies of his book, Polaroid Hotel and exhibited a few pieces from his Polaroid art collection. The DH+ PBH t-shirts were the big shopping hit of the night with many of Patrick's friends and fans dropping in to support him and check out this LA collaboration.
Beats by Dre created 10 limited edition, custom Studio headphones for the event. The custom colors of matte midnight and cream were originally made for the Obamas. We offered five of each color numbered and screened with RONROBINSON l Fred Segal FNOLA XXI. Collectors snapped these up and lots of blogging and fashion buzz was heard in social media circles.
APOTHIA featured Ron Robinson who gave personal fragrance tours to passionate fans of our home and personal fragrance lines.
A.J. Crimson and Keisha Whitaker co-creators Kissable Couture lip gloss launched their new GLAMOUR color and helped customers select the perfect shade of Kissable lip gloss. Lucky beauty fans received a VIP mini gloss as a gift with purchase.
Stylist, Aubrey Loots of Studio DNA and his talented team gave hair style makeovers courtesy of Oribe hair care. Aubrey and his team showed off the latest looks in runway ready hair giving our FNO fashionistas unstoppable hair to complete their stylish ensembles.
Our store was fashionably styled for the occasion by Justin Howard of Flaming Flower Productions, who designed sculptural floral masterpieces that greeted all FNO LA guests at the front steps of APOTHIA.
KOFFEEHOUSE Music sponsored the musical portion of FNO LA with live performances by talented LA artists including Caitlin Crosby, Magnolia Memoir, Erick Macek, Scott Mellis, and Stevie G.
Also, a big thank you to Pure Cheesecakes, Tanteo Tequila, and Bar Marmont for offering sweet treats and cocktails for the evening. A special shout-out to Bar Marmont, who provided entry to their FNOLA after party to every customer who attended FNOLA at RONROBINSON Fred Segal with purchase.
It was so great to see our customers meeting these talented designers and seeing so many new faces who came out for FNOLA. If you missed our event, we are still featuring all of these lines and products in store, so stop into RONROBINSON Fred Segal Melrose to get yours before they sell out!
Thanks so much to everyone who made it out this year and to those who didn't, we'll see you next September!
Click here to our facebook fan page to view the whole photo album from the Fahion's Night Out Event!
***We are to roll out our list of holiday events in the coming weeks, so please follow us on Twitter for the latest announcements and to receive your invitation: @RONROBINSON78. If you can't make it to our store, Twitter allows you to virtually attend, as we tweet and post photos live during our events.***
